Bringing the Competitive Advantage of Mass Customization into Mass Production Congress on Mass Customization and Personalization 18-21 Sept in Hong Kong
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چکیده
These companies have followed two approaches. For the business offering pure personalization to their customers, Mass Customization provided the possibility of improving the efficiency of their process while maintaining the level of personalization. On the other hand, those companies offering a more or less wide product catalogue switched from a catalogue personalization (market segment oriented offer) to a customized offer, without risking their former Mass Production efficiency [4].
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